Unlike Christmas promotions or the occasional newsletter, email marketing is an automated missive sent to selected group of subscribers or customers who qualify for specific triggers. For instance, a prepared email is sent customers who just made a purchase or signed up to be a subscriber. Taken further, specific email templates can be designed to meet other triggers based on brands, amount purchased, credit cards used, delivery locations, etc. With several dozen triggers and templates in place, you will be able to market your product or service accurately, and automatically, without lifting a finger.
This is why personalised email marketing is considered by many as the most effective marketing channel for ecommerce websites and e-retailers. Heck, even some of the largest online retailers in the world like Amazon and eBay use hyper-targeted email marketing to generate extra revenue.
For small businesses, the first step usually involves setting up automated subscription on their websites and start building a list. However, many business owners are discouraged from setting this up owing to the perceived technological challenge and selecting the most suitable marketing automation providers.
This is where we come in. At Cyberglass, we help businesses build their own list of clients and potential clients by building subscription forms - and crafting eBooks and other digital products to entice subscriptions. We also assist in crafting customised email templates that, with a little modification, can be reused for years.
Alternatively, if you are in a hurry, our ecommerce specialists can also assist you in procuring legal, ready-made lists (double opt-in) which can be used to instantly market your service or product. While purchased lists usually produce chequered results, they will nonetheless definitely assist in penetrating new markets.
Beyond that, email automation can also be used to solicit feedback and disseminate useful information to subscribers. In a way, this can also be considered a brand building exercise which will enhance your subscribers’ trust level.