Search engine optimisation (SEO) is an umbrella term for various techniques and strategies employed to give websites a high level of visibility in search engine results pages (SERPs). Since organic searches account for three-fourths of all web traffic, higher SERPs visibility increases the chances of potential customers visiting your site. In fact, the top ranked results in search queries generally get a third of all organic search traffic.
Considering that Google, Bing and Yahoo are used for well over 90% of all search queries, SEO is effectively the science of manipulating the algorithms of the three search engines to place specific websites on top (or near the top) of searches.
However, this is far from child’s play. Modern search engines employ extremely complex algorithms that take into account literally hundreds of constantly changing interconnecting factors. And naturally, to ensure the integrity of search results, search engines provide very little detailed information on the workings and parameters of their algorithms.
This is where SEO agencies like Cyberglass come in. With years of experience behind them, obtained though experimentation and a long list of trial errors, these agencies are capable of providing a roadmap that will allow any company, with sufficient resources, to climb to the top of SERPs.
At Cyberglass, we take great pride in our ability to rank our clients in practically any niche using exclusively white hat methods. This is not an idle boast; we have a proven and demonstrable record of doing so, which most other SEO agencies can only dream of.
What’s our secret, you ask? No secret - just good ol’ common sense and exceptional internal standards. We use a combination of great copywritten content, optimised websites and media, and powerful and authoritative niche backlinks, along with a slew of other online and offline strategies to get you to the top. As a cherry on top, our websites also aims on delivering great user experience to all visitors!