Primarily, social media marketing (SMM) is a method used to generate traffic and revenue for websites and organisations. SMM is also used to improve brand perception and establish a direct line of contact with customers and core audience.
Social media is an all-inclusive term used to describe interactive websites which offer users the ability to interact with one another. As of 2017, there are approximately 2.8 billion active social media users in the world. Based on the number of users, the biggest social media platforms currently are Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn and Reddit. Owing to the prevalence of smartphones, the number of people using social media is expected to grow even larger in the coming years. As it is now, UK has one of the highest social media penetration rates in world, with 84% of adults using the service regularly. The growth of social media is simply unprecedented!
The sheer volume of users is the reason why companies around the world – and in Britain - are diverting a significant portion of their marketing resources into SMM.
SMM allows businesses and marketers to utilise a broad range of strategies to funnel targeted traffic to their websites. At Cyberglass, we offer a wide range of services that will allow companies to tap into this vast resource of people.
- We help companies establish presence on various social media platforms
- We help businesses grow communities comprising of their targeted demographics
- We create engaging content (frequently viral) that will be shared far and wide
- We design social media campaigns that will strengthen brands
- We devise events and promotions that will funnel targeted demographics to ecommerce websites
To put it simply, we pave the way for companies and businesses to have a footprint on the social media without spending years!
We also make it a point to integrate SMM into any existing marketing strategies to enhance audience retention and reduce acquisition cost. Give us a call today to find out how you can get your lonely Facebook page a hundred likes in a matter of days!